Zeiss Sport Optics Partners with Wild TV’s Premium Hunting Shows

Edmonton, Alberta –April 15, 2025 – In a significant development for outdoor broadcasting, Wild TV is pleased to announce that Zeiss Sport Optics has secured title sponsorship for three of its leading hunting series: The Edge, How to Hunt, and Prairie Pursuit. 

This landmark agreement highlights Zeiss’s commitment to the hunting community and Wild TV’s dedication to delivering premium outdoor programming. As a global leader in precision optics, Zeiss is a natural fit for Wild TV’s mission to provide high-quality, educational hunting content. The partnership reinforces both brands’ shared values of sustainability and ethical 

hunting. 

“We are excited to have entered a comprehensive partnership with the Wild TV group, including How to Hunt, Prairie Pursuit and The Edge,” stated Alan Topp, Managing Director, Zeiss Optics Division, Gentec International. “We believe our premium line of Zeiss world class riflescopes, binoculars and spotting scopes is a perfect fit with the Wild TV viewers.” 

Steve Ecklund, host of The Edge, shared his enthusiasm about the collaboration: "Teaming up with Zeiss Optics is a game changer for us. We pride ourselves on being able to represent top-tier products, and the addition of Zeiss brings a new level of high-performance optics into the fold. This is an incredible opportunity that will allow us to see things much differently moving forward... literally!" 

Viewers can look forward to seeing Zeiss’s latest optical innovations in the field, enriching both the educational and entertainment value of each episode. 

“This partnership is a testament to our dedication to the hunting community and our continued effort to deliver engaging, informative, and visually stunning content,” said Ryan Kohler, President and CEO of Wild TV Group of Companies. “Zeiss Optics not only strengthens our production quality but also supports our broader mission of promoting responsible and ethical hunting practices.” 

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For more information about Wild TV’s programming and details on Zeiss Sport Optics products featured on The Edge, How to Hunt, and Prairie Pursuit, visit www.wildtvplus.ca or follow Wild TV and Zeiss Optics on social media. 

About Zeiss 

Zeiss is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. With over 175 years of experience, Zeiss delivers high-performance products that set global standards in quality and innovation, including world-class hunting optics designed for precision and reliability in the field. For more information regarding Zeiss optics and Gentec International, please visit www.gentec-intl.com.